The Effect of Information Technology on Business and Marketing Intelligence Systems

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

近年來，商業形態已經發生了變化。變革是主要的事實，改變了企業運營方式。創新、創業、領導力、區塊鏈、移動商務、社交媒體、電子學習、機器學習和人工智能等主題已成為科技時代每個機構都需要考慮的重要因素。本書試圖提供關於技術如何影響企業和營銷運營的額外觀點，以確保機構的成功生存。現今世界需要制定適應各種危機的管理和智能商業情景計劃。此外，商業和營銷情報應符合各個國家的政府優先事項，並減少業務中斷的風險。商業情報——使用策略和技術來收集、解釋和從數據中獲益的公司——在提供公司戰略、功能和效率方面起著關鍵作用。然而，儘管對成功至關重要，許多公司並未充分利用可以改善其商業情報工作的工具。信息技術已成為商業的核心基石。例如，機器學習和商業情報的結合可以對公司從可用數據中獲得的洞察力產生深遠影響，以提高生產力、質量、客戶服務等方面。本書的重要性在於介紹了許多章節，討論了不同信息技術應用在商業中的影響。本書包含以下幾個卷：1- 社交營銷和社交媒體應用，2- 社交營銷和社交媒體應用，3- 商業和數據分析，4- 公司治理和績效，5- 創新、創業和領導力，6- 知識管理，7- 機器學習、物聯網、大數據、區塊鏈和人工智能，8- 營銷組合、服務和品牌。