Inspired: How To Create Products Customers Love (Hardcover)
暫譯: 啟發：如何創造顧客喜愛的產品 (精裝版)

Marty Cagan

Inspired: How To Create Products Customers Love (Hardcover)

買這商品的人也買了...

相關主題

商品描述

Why do some products make the leap to greatness while others do not?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.

- How do you decide which product opportunities to pursue?

- How do you get evidence that the product you are going to ask your engineering team to build will be successful?

- How do you identify the minimal possible product that will be successful?

- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?

- How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You will find that there s a very big difference between how the very best companies create products and all the rest.

商品描述(中文翻譯)

為什麼有些產品能夠躍升為偉大，而其他產品卻無法？

創造啟發性的產品始於發現一個有價值、可用且可行的產品。如果你無法做到這一點，那麼建造任何東西都是不值得的。

- 你如何決定追求哪些產品機會？

- 你如何獲得證據，證明你將要求工程團隊建造的產品會成功？

- 你如何識別出最小可行產品，以確保其成功？

- 你如何管理公司高層、客戶、銷售、行銷、工程、設計等各方常常相互衝突的需求？

- 你如何將敏捷方法適應於商業產品環境？

產品管理專家Marty Cagan回答了這些問題以及數百個其他問題，分享了他在高科技行業中為一些最成功的公司工作時所學到的經驗教訓、技術和最佳實踐。你會發現，最優秀的公司在創造產品方面與其他公司之間存在著非常大的差異。

類似商品