Product Roadmapping: Align Your Teams, and Deliver the Most to Your Customers and Stakeholders

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

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商品描述

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes delivering on company strategy.

This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, this book will show you how to:

  • Articulate an inspiring vision and goals for their product
  • Prioritize ruthlessly and scientifically
  • Protect against pursuing seemingly good ideas without evaluation and prioritization
  • Ensure alignment with stakeholders
  • Inspire loyalty and over­delivery from their team
  • Get your sales team working with you instead of against you
  • Bring a user­ and buyer­centric approach to planning and decision-making
  • Anticipate opportunities and stay ahead of the game
  • Publish a comprehensive roadmap without over­committing

商品描述(中文翻譯)

一個良好的產品路線圖是組織可以開發、發布和持續更新的最重要和有影響力的文件之一。事實上,這一份文件可以在公司戰略的執行上引導整個組織。

這本實用指南教你如何創建一個有效的產品路線圖,並演示如何使用路線圖來對齊利益相關者並優先考慮想法和需求。通過這本書,你將學會如何傳達你的產品將如何使你的客戶和組織取得成功。

無論你是產品經理、產品負責人、業務分析師、項目經理、Scrum 管理員、首席開發人員、設計師、開發經理、企業家、企業主,這本書都會教你如何:

- 清晰表達產品的激勵願景和目標
- 無情且科學地進行優先排序
- 避免在沒有評估和優先排序的情況下追求看似好的想法
- 確保與利益相關者保持一致
- 激勵團隊忠誠並超額交付
- 讓銷售團隊與你合作而不是對抗你
- 在計劃和決策中採用以用戶和買家為中心的方法
- 預見機會並保持領先地位
- 發布一份全面的路線圖而不過度承諾