Cracking the PM Interview: How to Land a Product Manager Job in Technology (Paperback)
暫譯: 破解產品經理面試：如何在科技領域獲得產品經理職位 (平裝本)

Gayle Laakmann McDowell, Jackie Bavaro

Cracking the PM Interview: How to Land a Product Manager Job in Technology (Paperback)

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How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. 

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").


CONTENTS:

The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers

Companies
How the PM Role Varies
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
Startups 

Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project? 

Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com 

Behind the Interview Scenes
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox 

Resumes
The 15 Second Rule
The Rules
Attributes of a Good PM Resume
What to Include 

Real Resumes: Before & After

Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter 

Company Research
The Product
The Strategy
The Culture
The Role
The Questions 

Define Yourself
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses 

Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions 

Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions 

Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions 

Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions 

Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions 

Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager

商品描述(中文翻譯)

曼哈頓每天送出多少個披薩？你如何為視障人士設計一個鬧鐘？你最喜歡的軟體是什麼，為什麼？你會如何在印度推出一個影片租賃服務？這本書將教你如何回答這些問題以及更多。

《破解產品經理面試》是一本關於在初創公司或大型科技公司獲得產品管理職位的綜合性書籍。了解模糊命名的「PM」（產品經理 / 程序經理）角色在不同公司之間的變化，你需要什麼樣的經驗，如何將你現有的經驗轉化，優秀的PM履歷和求職信應該是什麼樣子，最後，如何掌握PM面試問題（估算問題、行為問題、案例問題、產品問題、技術問題，以及超重要的「推銷」）。

**內容：**

**產品經理角色**
什麼是PM？
PM的職能
關於產品管理的十大迷思
項目經理與程序經理

**公司**
PM角色的變化
Google
Microsoft
Apple
Facebook
Amazon
Yahoo
Twitter
初創公司

**獲得正確的經驗**
新畢業生
充分利用職業博覽會
你需要MBA嗎？
為什麼技術經驗很重要
從工程師轉型為產品經理
從設計師轉型為產品經理
從其他角色轉型
什麼是好的副項目？

**職業發展**
職業發展的技巧與竅門
問答：Fernando Delgado，Yahoo產品管理高級總監
問答：Ashley Carroll，DocuSign產品管理高級總監
問答：Brandon Bray，Microsoft首席集團程序經理
問答：Thomas Arend，Airbnb國際產品負責人
問答：Johanna Wright，Google副總裁
問答：Lisa Kostova Ogata，Bright.com產品副總裁

**面試背後的故事**
Google
Microsoft
Facebook
Apple
Amazon
Yahoo
Twitter
Dropbox

**履歷**
15秒法則
規則
優秀PM履歷的特徵
應該包含什麼

**真實履歷：前後對比**

**求職信**
優秀PM求職信的要素
求職信範本
一封優秀的求職信

**公司研究**
產品
策略
文化
角色
問題

**定義自己**
「告訴我關於你自己」（推銷）
「你為什麼想在這裡工作？」
「為什麼我們應該雇用你？」
「你為什麼要離開目前的工作？」
「你在空閒時間喜歡做什麼？」
「你五年後希望自己在哪裡？」
「你的優勢和劣勢是什麼？」
優勢和劣勢範例

**行為問題**
為什麼會問這些問題
準備
後續問題
行為問題的類型

**估算問題**
方法
數字備忘單
技巧與竅門
範例面試
範例問題

**產品問題**
關於產品問題
類型1：設計一個產品
類型2：改善一個產品
類型3：最喜歡的產品
準備
技巧與竅門
範例問題

**案例問題**
案例問題：顧問與PM的對比
面試官尋找什麼
有用的框架
產品指標
面試問題

**編碼問題**
誰需要編碼
你需要知道什麼
你如何被評估
如何處理
開發算法
其他問題與解答

**附錄**
前1%的PM與前10%的PM
成為優秀的產品領導者
優秀產品路線圖的要素
如何雇用產品經理

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