The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry
暫譯: 贊助聖經:跨越任何行業的成功行銷夥伴關係框架

Baylis, Chris

  • 出版商: Wiley
  • 出版日期: 2026-06-16
  • 售價: $2,300
  • 貴賓價: 9.5$2,185
  • 語言: 英文
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 139438727X
  • ISBN-13: 9781394387274
  • 相關分類: 行銷/網路行銷 Marketing
  • 尚未上市,無法訂購

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商品描述

Proven blueprint to master the art of sponsorships and start signing million-dollar deals

The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partnerships with a revolutionary methodology that transforms sponsorship from haphazard logo-slapping into a precision-engineered revenue machine. Drawing on strategies implemented by thousands of real-world clients, this book reveals the exact framework that propels organizations from sending ignored proposals to closing substantial six- and seven-figure deals.

Written by Chris Baylis, the undisputed authority in the sponsorship industry, this book is packed with word-for-word scripts, plug-and-play templates, and battlefield-tested frameworks that eliminate guesswork and replace it with a methodical system for partnership success. Readers will gain insights on:

  • The astonishing raw numbers behind sponsorships, the ultimate untapped goldmine in modern marketing--a $200+ billion industry exploding at 9% annually, where budgets outperform traditional advertising three-to-one
  • The entire process of securing sponsorships, from initial audience identification to proposal creation, prospect outreach, discovery calls, negotiation strategies, and renewal tactics
  • The psychology, language, and tactics that consistently drive seven-figure deals in today's most competitive markets

The Sponsorship Bible is required reading for professionals across every conceivable sector--festival organizers, museum directors, esports producers, nonprofit executives, podcast creators, university development officers, and beyond--seeking to unlock transformative revenue using proven techniques.

商品描述(中文翻譯)

掌握贊助藝術的可靠藍圖,開始簽署百萬美元的交易

《贊助聖經:跨越任何行業的成功行銷夥伴關係的驗證框架》打破了圍繞有利可圖的夥伴關係的神秘,提供了一種革命性的方法論,將贊助從隨意的標誌貼附轉變為精密設計的收入機器。這本書借鑒了數千個真實客戶所實施的策略,揭示了推動組織從發送被忽視的提案到達成可觀的六位數和七位數交易的確切框架。

本書由贊助行業無可爭議的權威克里斯·貝利斯(Chris Baylis)撰寫,內容充滿逐字逐句的腳本、即插即用的模板和經過實戰檢驗的框架,消除了猜測,並用一個系統化的成功夥伴關係方法取而代之。讀者將獲得以下見解:

  • 贊助背後驚人的原始數據,現代行銷中最終未開發的金礦——一個每年以9%的速度增長、超過2000億美元的行業,其預算表現超過傳統廣告三倍
  • 獲取贊助的整個過程,從初步的受眾識別到提案創建、潛在客戶聯繫、發現電話、談判策略和續約戰術
  • 在當今最具競爭力的市場中,持續推動七位數交易的心理學、語言和戰術

《贊助聖經》是每個可想像的行業專業人士的必讀書籍——包括音樂節組織者、博物館館長、電子競技製作人、非營利機構高管、播客創作者、大學發展官等——尋求利用經驗證的技術解鎖變革性收入。