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商品描述
Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.
No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.
- Determine whether people will buy your product before you build it
- Listen to your customers throughout the product’s lifecycle
- Understand why you should design a test before you design a product
- Get nine tools that are critical to designing your product
- Discern the difference between necessary features and nice-to-haves
- Learn how a Minimum Viable Product affects your UX decisions
- Use A/B testing in conjunction with good UX practices
- Speed up your product development process without sacrificing quality
商品描述(中文翻譯)
優秀的使用者體驗(UX)對於產品來說至關重要,但設計一個優秀的使用者體驗可能是一個冗長且昂貴的過程。透過這本實用且實戰導向的書籍,您將學習如何運用精簡的UX技巧更快速、更智慧地進行設計。UX專家Laura Klein將向您展示如何從客戶那裡獲取有價值的意見,打造一個他們真正喜愛的產品,並減少將產品推向市場所需的時間。
您無需具備UX或設計方面的經驗即可開始閱讀本書。如果您是一位企業家或創新者,本書將為您提供實踐驗證的技巧和工具,幫助您進行研究、識別和設計直觀易用的產品。
本書內容包括:
- 在建立產品之前確定人們是否會購買您的產品
- 在產品的整個生命週期中聆聽您的客戶
- 瞭解為什麼在設計產品之前應該先進行測試
- 獲得九種對於設計產品至關重要的工具
- 區分必要功能和可有可無的功能之間的差異
- 瞭解最小可行產品對於您的UX決策的影響
- 將A/B測試與良好的UX實踐相結合
- 在不犧牲品質的情況下加快產品開發過程
這本書將幫助您以更快速、更智慧的方式進行產品設計,並將其推向市場。