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商品描述
Learn how to tailor SAP CRM for any business This guide offers the details you need about key SAP CRM processes, functions, and configuration. Begin with master data setup and then align the system with marketing, sales, and service requirements. From master data to middleware to the web UI, get the answers you need on how to achieve a customer-oriented CRM strategy with SAP CRM.
Technical Components Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.
Business Processes Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.
Analyze, Anywhere Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.
Highlights:
- Deployment options
- Web Client
- Middleware
- Master data configuration
- Transactions
- Business transactions
- Marketing, sales, and service
- Mobile technology
- Analytics
- Workload analysis
商品描述(中文翻譯)
學習如何為任何業務量身定制 SAP CRM。本指南提供有關關鍵 SAP CRM 流程、功能和配置所需的詳細資訊。首先從主數據設置開始，然後將系統與市場營銷、銷售和服務需求對齊。從主數據到中介軟體再到網頁用戶介面，獲取有關如何使用 SAP CRM 實現以客戶為導向的 CRM 策略的答案。
技術組件 學習如何使用 CRM 主數據設置整個系統。然後，將來自 SAP 和非 SAP 系統的各種數據源與 SAP CRM 的核心實施組件中介軟體整合。
業務流程 配置並利用 CRM 市場營銷，以符合您的核心業務流程，然後探索現實世界的銷售流程範例，如合約和報價。通過關鍵的 CRM 服務功能和業務場景將所有內容整合在一起。
隨時分析 使用 CRM 分析監控您的業務進展，同時測量績效和工作負載分析。利用 CRM 行動技術和網頁通道應用程式，隨時隨地執行這些及其他 CRM 功能。
重點：
- 部署選項
- 網頁客戶端
- 中介軟體
- 主數據配置
- 交易
- 業務交易
- 市場營銷、銷售和服務
- 行動技術
- 分析
- 工作負載分析
