Principles of Economics, 9/e (Paperback)

N. Gregory Mankiw

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商品描述

Overview
Provide an inviting, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory Mankiw, PRINCIPLES OF ECONOMICS, 9E focuses on the most important economic principles to avoid overwhelming students with excessive detail. Extensive updates, relevant contemporary examples and carefully crafted content present the understanding your students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and powerful student-focused resources, featuring the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. A team of award-winning teaching economists have further strengthened this edition's leading ancillary support with more relevance, engagement, and interactive learning opportunities

  • What's New
    • EXPANDED VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECT THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
    • EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep and Graph Builder.
    • Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This updated learning feature highlights the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate for your students numerous situations when economists are united, divided, or simply don’t know what to think.
    • UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review," and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap only.
    • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), the markets for the factors of production (Ch. 18), income inequality and poverty (Ch. 20), measuring a nation’s income (Ch. 23), measuring the cost of living (Ch. 24), production and growth (Ch. 25), and unemployment (Ch. 28).
    • NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.
    • MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MINDTAP respond to the individualized needs of introductory economics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials.
    • UPDATED BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- NOW OFFERS MORE. The 9th Edition question sets are completely redesigned to more closely align to this edition’s Problems and Application questions at the end of each chapter. Updated technology also now offers an optimized mobile experience on the iPad with improved graphing tool precision and better functionality for your and your students' convenience.

商品描述(中文翻譯)

概述
提供一個引人入勝、寫作精良的經濟學介紹,讓各種類型的學生能夠迅速掌握經濟概念並建立堅實的基礎。這是全球經濟學課堂上使用最廣泛的學習解決方案,由著名作家和經濟學家Gregory Mankiw撰寫,《經濟學原理,第9版》專注於最重要的經濟原則,避免過多細節給學生帶來壓力。全面更新的內容、相關的當代例子和精心製作的內容在課程的關鍵時刻提供學生所需的理解。這個版本與最新的MindTap數位課程解決方案和強大的以學生為中心的資源無縫配合,包括備受讚譽的Graph Builder和增強的Adaptive Test Prep。一個屢獲殊榮的教學經濟學家團隊進一步加強了這個版本的主要輔助支持,提供更多的相關性、參與度和互動學習機會。

新功能
- 擴展的視頻講座系列課程與MindTap中的快速測驗反映了獨特的Mankiw方法。這個新的可分配視頻系列在學生準備課堂和考試時都提供支持。這些引人入勝的視頻為閱讀教材提供了一個替代方案,並且適當地分成可管理的片段,讓學生只關注他們覺得最具挑戰性的概念。新鮮的例子與Mankiw印刷書籍的方法和以學生為導向的語言完美結合。簡短的測驗在學生觀看視頻時評估他們的理解能力。
- 探索Mankiw 9E的MindTap:一個視頻教程向學生展示如何最有效地使用MindTap。這個短視頻教程可以分配,是在課堂第一天最大化每個學生使用MindTap效果的完美入門。這個視頻教程通過快速了解這個版本中提供給他們的眾多以學生為中心的資源來支持學生。該視頻有效地突出了MindTap的優勢,包括互動電子閱讀器、StudyHub、自適應測試準備和Graph Builder。
- 更新的“向專家提問”框突出了世界上最著名經濟學家的最新觀點。這個更新的學習功能突出了IGM經濟學專家小組,這是一個對世界上幾十位最著名經濟學家進行的長期調查。這些專家每隔幾週就會審查一個命題,並回答他們是否同意、不同意或不確定。這個功能的見解為學生展示了許多情況,經濟學家在其中是團結的、分歧的,或者只是不知道該怎麼想。
- 更新的章末材料提供了寶貴的印刷練習和數位支持。《章節快速測驗》、《回顧問題》和《問題和應用》現在反映了這個版本最新的內容更新。《章節快速測驗》和《問題和應用》在MindTap中完全數位化,並且可以完全評分。《問題和應用》也可以作為MindTap中的算法集合使用。
- 更新了相關的、當前的經濟話題的廣泛更新,涉及最新的發展問題。許多章節反映了當今的最新發展。最全面的更新包括稅制設計(第12章)、生產要素市場(第18章)、收入不平等和貧困(第20章)、國民收入的衡量(第23章)、生活成本的衡量(第24章)、生產和增長(第25章)以及失業(第28章)的覆蓋。

目錄大綱

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
23. Measuring a Nation’s Income.
24. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
25. Production and Growth.
26. Saving, Investment, and the Financial System.
27. The Basic Tools of Finance.
28. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
29. The Monetary System.
30. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
31. Open-Economy Macroeconomics: Basic Concepts.
32. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
33. Aggregate Demand and Aggregate Supply.
34. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
35. The Short-Run Tradeoff between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
36. Six Debates over Macroeconomic Policy.

目錄大綱(中文翻譯)

目錄

第一部分:簡介

1. 經濟學的十個原則

2. 如何像經濟學家思考

3. 相互依賴與貿易的利益



第二部分:市場運作方式

4. 市場供求力量

5. 彈性及其應用

6. 供求與政府政策



第三部分:市場與福利

7. 消費者、生產者和市場效率

8. 應用:稅收成本

9. 應用:國際貿易



第四部分:公共部門的經濟學

10. 外部性

11. 公共財與共有資源

12. 稅制設計



第五部分:企業行為與產業組織

13. 生產成本

14. 競爭市場中的企業

15. 壟斷

16. 壟斷競爭

17. 寡頭壟斷



第六部分:勞動市場的經濟學

18. 生產要素市場

19. 收入和歧視

20. 收入不平等和貧窮



第七部分:進一步研究的主題

21. 消費者選擇理論

22. 微觀經濟學的前沿



第八部分:宏觀經濟學的數據

23. 國家收入的衡量

24. 生活成本的衡量



第九部分:長期的實質經濟

25. 生產和增長

26. 儲蓄、投資和金融體系

27. 財務的基本工具

28. 失業



第十部分:長期的貨幣和價格

29. 貨幣體系

30. 貨幣增長和通脹



第十一部分:開放經濟的宏觀經濟學

31. 開放經濟學的基本概念

32. 開放經濟學的宏觀經濟理論



第十二部分:短期經濟波動

33. 總需求和總供給

34. 貨幣和財政政策對總需求的影響

35. 通脹和失業之間的短期權衡



第十三部分:結語

36. 宏觀經濟政策的六個辯論主題