Principles of Economics, 11/e (AE-Paperback)
暫譯: 經濟學原理，第11版 (AE-平裝本)

N. Gregory Mankiw

Principles of Economics, 11/e (AE-Paperback)
  • 出版商: Cengage Learning
  • 出版日期: 2026-04-01
  • 售價: $1,650
  • 貴賓價: 9.8 折 $1,617
  • 語言: 英文
  • 頁數: 900
  • ISBN: 9815367544
  • ISBN-13: 9789815367546
  • 相關分類: 經濟學 Economy

    • 下單後立即進貨 (約5~7天)

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Overview
Economics is more than a subject -- it’s a way of thinking that blends the rigor of science with the relevance of society. Acclaimed author and economist Gregory Mankiw’s “Principles of Economics,” 11th Edition, introduces the principles of economics in an engaging, accessible way, helping readers understand how people make choices and interact within communities without overwhelming, excessive detail. In just one or two semesters, students will gain a powerful
framework for analyzing real-world problems, making informed decisions and becoming a more engaged citizen. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources.

 

Features & benefits

  • NEW: The 11th edition’s new Chapter 36 on the Keynesian Cross (income-expenditure model) explains the multiplier effect and positive feedback loop in Keynesian theory. Instructors who prefer to skip this new chapter, however, can do so without loss of continuity.
  • NEW: Timely topics have been added to every chapter—covering issues like antitrust cases, trade policies, consumer behavior, CPI data, and monetary policy—along with fresh discussions on artificial intelligence, sound institutions for prosperity, and the irrelevance of bilateral trade deficits.
  • NEW: MindTap now features Data Exploration activities using real data from sources like FRED and BLS, with two auto-graded parts: students analyze a hypothetical scenario and then explore actual data to connect theory with real-world application.
  • NEW: MindTap now offers AI in Action activities powered by Bongo where students use generative AI to research, analyze, and forecast real-world economic topics—then present findings in a written report to enhance student soft-skills.
  • MindTap engages students with hallmark activities including Video Applications to introduce important themes from Gregory Mankiw, step-by-step Video Problem Walk-Throughs for tackling tough questions, and dynamic Concept Clips that make key economic terms easy to understand.
  • MindTap also includes A+ Test Prep that equips students for success with over 3,900 current test questions, many paired with Quick Coach videos for on-the-spot support—proven to boost performance on high-stakes exams and overall course results.

商品描述(中文翻譯)

**概述**
經濟學不僅僅是一門學科——它是一種思維方式，將科學的嚴謹性與社會的相關性相結合。著名的作者和經濟學家 Gregory Mankiw 的《經濟學原理》第11版，以引人入勝且易於理解的方式介紹經濟學原則，幫助讀者理解人們如何做出選擇並在社區中互動，而不會淹沒於過多的細節中。在一到兩個學期內，學生將獲得一個強大的框架來分析現實世界的問題，做出明智的決策，並成為更積極參與的公民。本版與最新的 MindTap 數位課程解決方案和以學生為中心的資源無縫整合。

**特色與好處**
- **新內容：** 第11版的新第36章關於凱恩斯交叉（收入-支出模型）解釋了凱恩斯理論中的乘數效應和正反饋循環。然而，喜歡跳過這一新章的教師可以在不影響連貫性的情況下這樣做。
- **新內容：** 每一章都新增了及時的主題——涵蓋反壟斷案件、貿易政策、消費者行為、CPI 數據和貨幣政策等問題，以及關於人工智慧、繁榮的健全制度和雙邊貿易赤字無關性的最新討論。
- **新內容：** MindTap 現在提供使用來自 FRED 和 BLS 等來源的真實數據的數據探索活動，包含兩個自動評分部分：學生分析一個假設情境，然後探索實際數據，以將理論與現實應用相連接。
- **新內容：** MindTap 現在提供由 Bongo 提供支持的 AI 實踐活動，學生使用生成式 AI 研究、分析和預測現實世界的經濟主題，然後以書面報告的形式呈現發現，以增強學生的軟技能。
- MindTap 通過標誌性活動吸引學生，包括視頻應用來介紹 Gregory Mankiw 的重要主題、逐步視頻問題解析以解決困難問題，以及動態概念片段，使關鍵經濟術語易於理解。
- MindTap 還包括 A+ 測試準備，為學生提供超過 3,900 道當前測試問題，許多問題配有快速教練視頻以提供即時支持——已證明能提高高風險考試的表現和整體課程結果。

目錄大綱

 

Principles of Economics 11/e Asia Edition

 

Principles of Economics 11/e Asia Edition

$1,650

  • 一般書籍
  • ISBN：9789815367546
  • 作者：N. Gregory Mankiw
  • 版次：11
  • 年份：2027
  • 出版商：Cengage Learning
  • 頁數/規格：900頁/平裝彩色
  • 參考網頁：Principles of Economics 11/e

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書籍介紹本書特色目錄

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Keynesian Cross.
37. The Short-Run Trade-off between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
38. Five Debates over Macroeconomic Policy.

Appendix: How Economists Use Data.
Glossary.
Index.

目錄大綱(中文翻譯)

 

Principles of Economics 11/e Asia Edition

 

Principles of Economics 11/e Asia Edition


$1,650


  • 一般書籍

  • ISBN：9789815367546

  • 作者：N. Gregory Mankiw

  • 版次：11

  • 年份：2027

  • 出版商：Cengage Learning

  • 頁數/規格：900頁/平裝彩色

  • 參考網頁：Principles of Economics 11/e

資源下載

立即購買加入購物車

收藏

書籍介紹本書特色目錄

Table of Contents

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.



Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.



Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Applications: The Costs of Taxation.

9. Application: International Trade.



Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.

12. The Economics of Healthcare.

13. The Design of the Tax System.



Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.

14. The Costs of Production.

15. Firms in Competitive Markets.

16. Monopoly.

17. Monopolistic Competition.

18. Oligopoly.



Part VI: THE ECONOMICS OF THE LABOR MARKET.

19. The Markets for the Factors of Production.

20. Earnings and Discrimination.

21. Income Inequality and Poverty.



Part VII: TOPICS FOR FURTHER STUDY.

22. The Theory of Consumer Choice.

23. Frontiers in Microeconomics.



Part VIII: THE DATA OF MACROECONOMICS.

24. Measuring a Nation’s Income.

25. Measuring the Cost of Living.



Part IX: THE REAL ECONOMY IN THE LONG RUN.

26. Production and Growth.

27. Saving, Investment, and the Financial System.

28. The Basic Tools of Finance.

29. Unemployment.



Part X: MONEY AND PRICES IN THE LONG RUN.

30. The Monetary System.

31. Money Growth and Inflation.



Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.

32. Open-Economy Macroeconomics: Basic Concepts.

33. A Macroeconomic Theory of the Open Economy.



Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.

34. Aggregate Demand and Aggregate Supply.

35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

36. The Keynesian Cross.

37. The Short-Run Trade-off between Inflation and Unemployment.



Part XIII: FINAL THOUGHTS.

38. Five Debates over Macroeconomic Policy.



Appendix: How Economists Use Data.

Glossary.

Index.

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