Crowdfunding, Innovation and Sustainability in the European Fashion Industry: Strategic Challenges and Opportunities for SMEs and Startups
暫譯: 歐洲時尚產業中的群眾募資、創新與永續性：中小企業與新創公司的策略挑戰與機會

本書探討了眾籌在促進可持續性和創新方面的戰略重要性，特別關注其在支持歐洲時尚產業的初創企業和中小企業中的角色。基於堅實的理論框架，本書建立了可持續性理論（包括ESG（環境、社會和治理）、企業社會責任（CSR）和循環經濟）與創新經濟學和替代金融之間的聯繫。藉此，本書提供了商業策略與非常規融資模式之間的概念橋樑。

本書揭示了眾籌如何與時尚產業中的ESG表現和法規遵從交叉，探討了如何戰略性地利用眾籌來支持可持續創新，並揭示了制度框架和公私合營在塑造眾籌生態系統中的角色。

最終，這是一本對於學者、高級學生和公共政策專業人士而言的寶貴資源，幫助他們理解在當代歐洲中，面向可持續性的策略是如何被定義、傳達和融資的。

Patrizia Gazzola is Full Professor of Management, Business Combination and Business Planning at the Department of Economics, University of Insubria, Varese, Italy. She is a member of various scientific boards and a member of the Scientific Committee of international conferences. She conducts research and writes books and articles on Strategy, Corporate Social Responsibility, Sustainable Development, and Systems Theory.

Vincenza Vota holds a PhD in Management, Finance and Accounting from the LIUC - Carlo Cattaneo University, Italy. She is currently involved in the NODES project, funded under the PNRR, where she works on sustainability, innovation, and responsible consumption models. Her research, covering topics such as Social Corporate Responsibility, SDGs, sustainable food consumption and the Circular Economy, has been published in several peer-reviewed journals, and she has contributed to various edited volumes.

Giada Canziani has an interdisciplinary background and a marked interest in innovation-driven economic development. Currently engaged at the innovation center of a leading consulting firm, she contributes to research and applied projects at the intersection of innovation, sustainability, and entrepreneurship. This professional context enables her to deepen her understanding of emergent business models and to explore the practical implications of theoretical frameworks in real-world settings.

帕特里齊亞·加佐拉是義大利瓦雷澤的因蘇布里亞大學經濟系的管理學、企業合併與商業規劃的全職教授。她是多個科學委員會的成員，並且是國際會議科學委員會的成員。她進行研究並撰寫有關策略、企業社會責任、可持續發展和系統理論的書籍和文章。 文森莎·沃塔擁有義大利LIUC - 卡爾羅·卡塔內奧大學的管理、金融和會計博士學位。她目前參與由PNRR資助的NODES項目，專注於可持續性、創新和負責任的消費模式。她的研究涵蓋社會企業責任、可持續發展目標（SDGs）、可持續食品消費和循環經濟等主題，已在多個同行評審的期刊上發表，並為多部編輯書籍作出貢獻。 吉亞達·坎齊亞尼擁有跨學科的背景，對以創新驅動的經濟發展有著濃厚的興趣。她目前在一家領先顧問公司的創新中心工作，參與創新、可持續性和創業交叉領域的研究和應用項目。這樣的專業背景使她能夠深入理解新興商業模式，並探索理論框架在現實環境中的實際應用。