Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)

Cole Nussbaumer Knaflic

Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)

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商品描述

Don't simply show your data—tell a story with it! 

 
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. 
 
 
 
 

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: 

 

  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience 
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

 

商品描述(中文翻譯)

不要僅僅展示你的數據，用它來講述一個故事！《Storytelling with Data》教你數據可視化的基本原則，以及如何有效地與數據溝通。你將發現故事講述的力量，以及如何將數據作為你故事的關鍵點。這本啟發性的書籍中的教訓基於理論，但通過許多實際例子讓人容易理解，可以立即應用於你的下一個圖表或演示中。

講故事並不是一種固有的技能，尤其是在數據可視化方面，而我們手頭上的工具並不會讓它變得更容易。這本書展示了如何超越傳統工具，深入了解你的數據，並如何利用數據創造一個引人入勝、信息豐富、有說服力的故事。具體而言，你將學習如何：

- 理解上下文和受眾的重要性
- 確定適合你情況的圖表類型
- 辨認並消除混亂的信息
- 引導受眾關注數據中最重要的部分
- 以設計師的思維，運用設計概念進行數據可視化
- 利用講故事的力量，讓你的信息與受眾產生共鳴

這本書中的教訓將幫助你將數據轉化為對受眾有高影響力的視覺故事。一次消除一個爆炸的3D餅圖，讓你的世界擺脫無效的圖表。你的數據中有一個故事，《Storytelling with Data》將給你講述它的技能和力量！

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