Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

Aaron Yetter, Justin Mathena, Hoss Hostetler

  • 出版商: Apress
  • 出版日期: 2008-12-24
  • 定價: $1,800
  • 售價: 1.7$299
  • 語言: 英文
  • 頁數: 264
  • 裝訂: Paperback
  • ISBN: 1430216042
  • ISBN-13: 9781430216049
  • 立即出貨(限量) (庫存=2)

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商品描述

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.

The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates Microsoft CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long–term success for your organization.

What you’ll learn

  • How to choose an implementation model (live, hosted, on–premise) appropriate for your circumstances
  • Design and configuration best practices for each of the traditional functional areas of sales, marketing, and service
  • When and how to develop and extend the Microsoft Dynamics CRM application platform
  • Real–world solutions that can be applied to your projects
  • How to ensure your solution evolves with your organization’s needs and provides long–term business value

商品描述(中文翻譯)

《成功運用 Microsoft Dynamics CRM 4.0:實施客戶關係管理》針對有興趣了解如何在專案中成功實施 Microsoft Dynamics CRM 4.0 的讀者而設計。本書旨在為領導或參與專案的業務和技術代表提供一個實施路線圖。

本書涵蓋了 Microsoft Dynamics CRM 的功能,包括傳統的銷售、市場營銷和服務領域,以及作為 XRM 部署的應用框架。本書演示了 Microsoft CRM 的設計、配置和開發最佳實踐。通過真實世界的解決方案和練習,您將獲得自信和專業知識,為您的組織提供長期成功的實施。

您將學到以下內容:
- 如何選擇適合您情況的實施模型(實時、托管、本地部署)
- 銷售、市場營銷和服務傳統功能領域的設計和配置最佳實踐
- 開發和擴展 Microsoft Dynamics CRM 應用平台的時機和方法
- 可應用於您專案的真實世界解決方案
- 如何確保您的解決方案隨著組織需求的變化並提供長期商業價值