Understanding Management, 11/e (Paperback)
暫譯: 管理學概論，第11版 (平裝本)

Richard L. Daft , Dorothy Marcic

Understanding Management, 11/e (Paperback)

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商品描述

●"THE RECIPE FOR SUCCESS " AND "SUNNY SIDE UP" FEATURES EXAMINE SUCCESSFUL MANAGEMENT PRACTICE AT WORK TODAY. "The Recipe for Success " features highlight effective techniques developed and implemented by today's outstanding managers and companies. "Sunny side Up" boxes focus on key practices at work throughout diverse organizations. Students gain a better understanding of the value and practical importance of the key management concepts they're learning.
●"THE GREEN POWER" FEATURE EXAMINES HOW TODAY'S COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET. These "Green Power" boxed feature in every chapter highlights familiar companies. Students review how Nike uses its Considered Design Index to monitor the total environmental impact of the running shoe production cycle. They study how GE is creating labs for innovative sustainability research and review Burt's Bees commitment to a "zero-waste, zero-carbon" goal by 2020.
●MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS. Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement and memorizers into higher-level thinkers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve thinking while allowing you to measure skills and outcomes with ease.
●BRIEF CHAPTER-OPENING QUESTIONNAIRE ENCOURAGES CONCISE PERSONAL SKILLS INVENTORY. This opening questionnaire asks students to briefly examine their personal inventory before they dive into chapter topics, bringing management principles to the forefront through self-assessment.
●"REMEMBER THIS" SUMMARIES GUIDE STUDENTS IN REVIEW AND STUDY. These helpful summaries, at the end of each major section of the chapter, offer convenient bullet-point summaries of the key concepts, ideas and terms discussed in that section.
●UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING. Manager's Self-Test and "Spotlight on Skills," two of students' favorite features, appear in every chapter of this edition. Current "Spotlight on Skills" topics highlight goal-setting, time-management tips, creative problem-solving and ace interviewing techniques. New Manager's Self-Tests explore students' aptitude for servant leadership, teach them how to delegate and help them develop a personal mission statement.
●"THE RECIPE FOR SUCCESS " AND "SUNNY SIDE UP" FEATURES EXAMINE SUCCESSFUL MANAGEMENT PRACTICE AT WORK TODAY. "The Recipe for Success " features highlight effective techniques developed and implemented by today's outstanding managers and companies. "Sunny side Up" boxes focus on key practices at work throughout diverse organizations. Students gain a better understanding of the value and practical importance of the key management concepts they're learning.

商品描述(中文翻譯)

●「成功的秘訣」和「陽光面朝上」的特點探討當今成功的管理實踐。「成功的秘訣」特點突顯當今傑出經理人和公司的有效技術。「陽光面朝上」的框框則專注於各種組織中的關鍵工作實踐。學生能更好地理解他們所學的關鍵管理概念的價值和實際重要性。

●「綠色力量」特點探討當今公司如何利用智慧管理實踐來減少對地球的影響。每章中的「綠色力量」框框突顯熟悉的公司。學生回顧Nike如何利用其考量設計指數來監控跑鞋生產周期的總環境影響。他們研究GE如何創建創新可持續性研究的實驗室，並回顧Burt's Bees對於2020年實現「零廢棄、零碳」目標的承諾。

●MINDTAP數位解決方案鼓勵學生像經理人一樣思考和行動。透過有意義的管理活動和即時課程分析，以及可接觸的讀者，MindTap幫助你將千篇一律轉變為尖端，將冷漠轉變為參與，並將死記硬背者轉變為高層次思考者。這種個性化的教學體驗提供相關的作業，指導學生分析、應用和改善思考，同時讓你輕鬆衡量技能和成果。

●簡短的章節開頭問卷鼓勵簡明的個人技能清單。這個開頭問卷要求學生在深入章節主題之前，簡要檢視他們的個人清單，通過自我評估將管理原則帶到前台。

●「記住這一點」的總結指導學生進行複習和學習。這些有用的總結位於每個章節的主要部分結尾，提供該部分討論的關鍵概念、想法和術語的方便要點總結。

●更新和受歡迎的特點反映最新的管理思維。「經理自我測試」和「技能聚焦」是學生最喜愛的兩個特點，出現在本版的每一章中。當前的「技能聚焦」主題突顯目標設定、時間管理技巧、創造性問題解決和優秀面試技巧。新的經理自我測試探索學生的僕人領導能力，教他們如何委派任務，並幫助他們制定個人使命聲明。

●「成功的秘訣」和「陽光面朝上」的特點探討當今成功的管理實踐。「成功的秘訣」特點突顯當今傑出經理人和公司的有效技術。「陽光面朝上」的框框則專注於各種組織中的關鍵工作實踐。學生能更好地理解他們所學的關鍵管理概念的價值和實際重要性。

作者簡介

Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr. Professor of Management and Principal Senior Lecturer in the Owen Graduate School of Management at Vanderbilt University, where he specializes in the study of leadership and organization theory.
Dorothy Marcic, Ed.D., M.P.H., is a professor at Columbia University and a former faculty member at Vanderbilt University.

作者簡介(中文翻譯)

理查德·L·達夫（Richard L. Daft），博士，是范德堡大學歐文研究生管理學院的布朗利·O·庫瑞（Brownlee O. Currey, Jr.）管理學教授及首席高級講師，專注於領導力與組織理論的研究。

多蘿西·馬西克（Dorothy Marcic），教育學博士，公共衛生碩士，是哥倫比亞大學的教授，並曾任范德堡大學的教職員。

目錄大綱

Part I: INTRODUCTION.
1. The World of Innovative Management.
Part II: THE ENVIRONMENT.
2. The Environment and Corporate Culture.
3. Managing in a Global Environment.
4. Managing Ethics and Social Responsibility.
Part III: PLANNING.
5. Planning and Goal Setting.
6. Managerial Decision Making.
Part IV: ORGANIZING.
7. Designing Organization Structure.
8. Managing Change and Innovation.
9. Managing Human Resources and Diversity.
Part V: LEADING.
10. Understanding Individual Behavior.
11. Leadership.
12. Motivating Employees.
13. Managing Communication.
14. Leading Teams.
Part VI: CONTROLLING.
15. Managing Quality and Performance

目錄大綱(中文翻譯)

Part I: INTRODUCTION.

1. The World of Innovative Management.

Part II: THE ENVIRONMENT.

2. The Environment and Corporate Culture.

3. Managing in a Global Environment.

4. Managing Ethics and Social Responsibility.

Part III: PLANNING.

5. Planning and Goal Setting.

6. Managerial Decision Making.

Part IV: ORGANIZING.

7. Designing Organization Structure.

8. Managing Change and Innovation.

9. Managing Human Resources and Diversity.

Part V: LEADING.

10. Understanding Individual Behavior.

11. Leadership.

12. Motivating Employees.

13. Managing Communication.

14. Leading Teams.

Part VI: CONTROLLING.

15. Managing Quality and Performance

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