Strategic Management: An Integrated Approach: Theory and Cases, 14/e (AE-Paperback)

Name: Strategic Management: An Integrated Approach: Theory and Cases, 14/e (AE-Paperback)
Price: 1548 TWD
Availability: OnlineOnly
Author: Charles W. L. Hill , Melissa A. Schilling
ISBN: 9815160672

Charles W. L. Hill , Melissa A. Schilling

出版商: Cengage Learning
出版日期: 2024-04-01
售價: $1,580
貴賓價: 9.8 折 $1,548
語言: 英文
頁數: 720
ISBN: 9815160672
ISBN-13: 9789815160673

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商品描述

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

商品描述(中文翻譯)

這本全面且引人入勝的教材通過最新的學術研究和實踐應用，呈現了戰略管理的複雜性。備受尊敬的作者Charles Hill和Melissa Schilling通過理論和案例研究，整合了有關競爭優勢、公司治理、多元化、戰略領導、技術和創新以及企業社會責任等主題的尖端研究。基於實際應用和領域內的最新思維，第14版更加強調變化中的全球經濟及其在戰略管理中的角色。附錄引導學生進行案例分析過程，並解釋管理者用於比較公司績效的關鍵比率。高質量的案例研究計劃包含31個案例，涵蓋了來自各種行業和國家的小型、中型和大型公司。本版的特色案例包括特斯拉汽車、阿里巴巴、谷歌、微軟、波音、宜家、Zeta Energy等等。與這本以學生為中心的教材搭配使用，MindTap學習解決方案將培養下一代戰略領導者的能力。

作者簡介

作者：Charles W. L. Hill
現職：University of Washington-Foster School of Business

作者：Melissa A. Schilling
現職：New York University-Stern School of Business

作者簡介(中文翻譯)

作者：Charles W. L. Hill
現職：華盛頓大學福斯特商學院

作者：Melissa A. Schilling
現職：紐約大學斯特恩商學院

目錄大綱

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis

PART II: EXTERNAL AND INTERNAL ANALYSIS
Ch 2 External Analysis: The Identification of Opportunities and Threats
Ch 3 Internal Analysis: Resources and Competitive Advantage

PART III: STRATEGIES
Ch 4 Business-Level Strategy
Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy Through Organization

PART V: Cases in Strategic Management