Principles of Economics, 10/e (AE-Paperback)
暫譯: 經濟學原理，第10版 (AE-平裝本)

N. Gregory Mankiw

Principles of Economics, 10/e (AE-Paperback)

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Overview
Gain a strong foundation in economics with today's most popular economics text, trusted by students like you worldwide -- Mankiw’s PRINCIPLES OF ECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economic environment as you learn the potential and limits of economic policy. The latest examples and learning features clarify and bring economic principles to life as author Gregory Mankiw puts himself in the position of someone seeing economics for the first time. Dr. Mankiw's goal is to emphasize the material you will find most relevant and interesting as you study economics. MindTap digital resources, Aplia digital homework solution and author videos are also available to help you further master key economic principles.

What's New

  • ENHANCED INTERACTIVE EBOOK STRENGTHENS THE ECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.
  • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).
  • "CONCEPT CLIPS" HELP STUDENTS MASTER ECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your introductory economics course.
  • Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
  • UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory economics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
  • UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS INTERACTIVE DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets within MindTap.
  • TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable. Walk-Through Videos are an ideal resource for this "twelve o’clock hour" dilemma.
  • CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the economic principles that appear in the upcoming chapter. These videos prompt a better understanding of how economics relate to students' day-to-day lives and the world around them.
  • EXPANDED VIDEO LESSONS WITH QUICK QUIZZES FOR ECONOMICS HIGHLIGHT THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
  • ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR SUCCESS ON IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current, test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
  • INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
  • GRAPH BUILDER MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports the valuable kinesthetic learning approach -- all within the context of the interactive eBook.
  • AN UPDATED "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework and Graph Builder.
  • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).

商品描述(中文翻譯)

**概述**
透過當今最受歡迎的經濟學教材，建立堅實的經濟學基礎，這本書受到全球像您一樣的學生信賴——**Mankiw 的《經濟學原理》第10版**。本版採用清晰、親切的寫作風格，專注於內容，幫助您更好地理解您所生活的世界和經濟。隨著您學習經濟政策的潛力和限制，您將成為當今經濟環境中更具洞察力的參與者。最新的範例和學習特徵使經濟原則變得生動，作者 Gregory Mankiw 將自己置於第一次接觸經濟學的人的位置。Mankiw 博士的目標是強調您在學習經濟學時會發現最相關和有趣的材料。MindTap 數位資源、Aplia 數位作業解決方案和作者影片也可用於幫助您進一步掌握關鍵的經濟原則。

**新內容**

- **增強的互動電子書強化經濟學學習體驗。** 本版的互動電子閱讀器不僅僅是在數位設備上提供文字。學生可以搜尋、標註文本、做筆記並直接與複雜的圖形互動。電子閱讀器還支持來自 Cengage Learning 或第三方媒體提供者（如 YouTube）的媒體。此外，這個資源現在對視障學生更具可及性，所有章節中的圖像和表格都新增了替代文字。

- **廣泛更新的相關當前經濟主題涵蓋最新發展問題。** 許多章節反映了當今的最新發展。最全面的更新包括稅制設計（第13章）、生產要素市場（第19章）、收入不平等和貧困（第21章）、衡量國家收入（第24章）、衡量生活成本（第25章）、生產與增長（第26章）以及失業（第29章）。

- **“概念短片”幫助學生掌握經濟學術語。** 這些高能量的影片嵌入在互動電子書中，針對學生在初次接觸主題時理解經濟學術語的挑戰。由萊斯大學的 Mike Brandl 教授開發的這些基於概念的動畫為學生提供了關鍵術語的難忘背景，這些術語是您入門經濟學課程所需的。

- **更新的“專家問答”框突顯領先經濟學家的最新見解。** 這一當前特徵專注於 IGM 經濟學專家小組，這是一項對數十位世界著名經濟學家的縱向調查。每幾週，這些專家會審查一個命題並解釋他們是否同意、不同意或不確定。這些多樣的意見清楚地展示了經濟學家們如何經常團結、分歧或根本不知道該怎麼想。

- **更新的 MindTap 在線資源提供當今最先進的數位課程解決方案。** 強大的以學生為中心的內容回應每位入門經濟學學生的個性化需求，提供規定的學習路徑、圖表構建工具、引人入勝的多媒體資源和測試準備工具。作為講師，您可以靈活地使用出版商提供的內容、您自己的材料或第三方資源來自定義您的課程。

- **更新的章末材料提供無價的印刷練習加上互動數位支持。** “章節快速測驗”、“回顧問題”和“問題與應用”現在反映了本版最新的內容更新。“章節快速測驗”和“問題與應用”在 MindTap 中完全數位化，並且可以完全評分。“問題與應用”也可以作為 MindTap 中的算法集提供。

- **及時的“影片問題逐步解說”幫助學生克服學習障礙。** 這個受歡迎的學習資源向學生展示如何從頭到尾解決經濟學問題。這些影片針對學生在完成作業時經常面臨的常見挑戰和障礙。這些簡潔的影片在學生困惑且最容易教學的時刻提供支持，而這不一定是在您的辦公時間。逐步解說影片是解決這一“十二點鐘困境”的理想資源。

- **當前的“影片應用”由作者介紹章節內容。** 作者 Gregory Mankiw 使用這些獨特的影片來介紹每一章的重要主題。他立即吸引學生的注意，強調即將出現的章節中經濟原則的現實世界重要性。這些影片促進了學生對經濟學如何與他們的日常生活和周圍世界相關的更好理解。

- **擴展的經濟學影片課程與快速測驗突顯獨特的 Mankiw 方法。** 這個可分配的影片系列在 MindTap 中支持學生為課堂準備和考試學習。更新的引人入勝的影片提供了閱讀文本的替代方案，並分為方便的段落，讓學生專注於他們認為最具挑戰性的概念。新鮮的範例和以學生為導向的語言強化了 Mankiw 印刷書中的方法。簡短的測驗在學生進行影片學習時評估理解。

- **自適應測試準備幫助您的學生在重要考試中取得成功。** 這個有效的數位測試準備工具在 MindTap 中提供了超過 3,900 道當前測試問題。這些問題中有超過一半提供相應的快速教練影片，以支持學生在最容易教學的時刻，當他們對問題的答案感到困惑或不確定時。這個經過驗證的資源在幫助學生準備高風險考試方面非常有效，並顯示出對累積課程結果的正面影響。

- **互動 PowerPoint® 簡報簡化您的課程準備，同時增加學生參與度。** 當前的逐章幻燈片將講座要點組織成學生可以輕鬆消化的部分。這些更新的 PowerPoint® 幻燈片以您可能繪製的方式動畫化圖表，並包括學生筆記提示手冊，以促進有效的筆記而不分散學生在課堂上的主動參與。

- **圖表構建器逐步引導複雜圖形。** 專為入門經濟學學生設計的這些互動練習在 MindTap 中幫助學生通過將圖表分解為相互依賴的有限步驟來理解複雜圖形。學生然後通過從頭繪製類似情境來練習繪圖。這種繪圖方法支持有價值的動覺學習方法——所有這些都在互動電子書的背景下進行。

- **更新的“探索 MindTap for Mankiw 10E：影片教程”向學生展示如何最大化使用 MindTap。** 您可以分配這個短影片練習，向每位學生展示如何最好地使用 MindTap 來支持他們的學習努力，從上課的第一天開始。這個影片教程提供了對本版中可用的眾多學生資源的快速理解。影片突顯了 MindTap 資源的優勢，如互動電子閱讀器、StudyHub、Aplia 作業和圖表構建器。

- **廣泛更新的相關當前經濟主題涵蓋最新發展問題。** 許多章節反映了當今的最新發展。最全面的更新包括稅制設計（第13章）、生產要素市場（第19章）、收入不平等和貧困（第21章）、衡量國家收入（第24章）、衡量生活成本（第25章）、生產與增長（第26章）以及失業（第29章）。

目錄大綱

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Short-Run Trade-off between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
37. Six Debates over Macroeconomic Policy.
38. Appendix: How Economists Use Data.

目錄大綱(中文翻譯)

Table of Contents

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.



Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.



Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Applications: The Costs of Taxation.

9. Application: International Trade.



Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.

12. The Economics of Healthcare.

13. The Design of the Tax System.



Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.

14. The Costs of Production.

15. Firms in Competitive Markets.

16. Monopoly.

17. Monopolistic Competition.

18. Oligopoly.



Part VI: THE ECONOMICS OF THE LABOR MARKET.

19. The Markets for the Factors of Production.

20. Earnings and Discrimination.

21. Income Inequality and Poverty.



Part VII: TOPICS FOR FURTHER STUDY.

22. The Theory of Consumer Choice.

23. Frontiers in Microeconomics.



Part VIII: THE DATA OF MACROECONOMICS.

24. Measuring a Nation’s Income.

25. Measuring the Cost of Living.



Part IX: THE REAL ECONOMY IN THE LONG RUN.

26. Production and Growth.

27. Saving, Investment, and the Financial System.

28. The Basic Tools of Finance.

29. Unemployment.



Part X: MONEY AND PRICES IN THE LONG RUN.

30. The Monetary System.

31. Money Growth and Inflation.



Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.

32. Open-Economy Macroeconomics: Basic Concepts.

33. A Macroeconomic Theory of the Open Economy.



Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.

34. Aggregate Demand and Aggregate Supply.

35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

36. The Short-Run Trade-off between Inflation and Unemployment.



Part XIII: FINAL THOUGHTS.

37. Six Debates over Macroeconomic Policy.

38. Appendix: How Economists Use Data.

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